A dedicated IP address suggests that you'll have a unique numeric identifier on the Internet and that it won't be shared with other's sites or applications as it happens with a shared hosting account. There are various uses for a dedicated IP - for instance, when an SSL certificate is required if you have an Internet store and you want to accept online payments or in case you have a login form and you'd like the information which users submit to be encrypted. A dedicated IP address can also be used for other applications, such as a VoIP server, for instance. Moreover, it shall offer more credibility and security to your sites, since a network flood to a shared IP will not have any impact on your dedicated IP. If you host your sites with us and you have your own hosting server, you will be able to get one or several dedicated IP addresses with only a couple of mouse clicks and to use them just in case you cannot use the IP provided with the web server.